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]]>November 4, 2025
Saskatoon, Canada — October 4, 2025 — NRGene Canada has signed its first commercial supply agreement for MaxBSF
larvae, marking the company’s transition from R&D to full-scale commercial operations in the Black Soldier Fly industry.
The agreement establishes NRGene Canada as the newest supplier of one-day-old MaxBSF larvae to Infinite Harvest Technologies Inc (IHT), a Canadian CleanTech company launching its innovative Bugs4RentTM technology which uses BSFL to upcycle AgriFood waste into sustainable, high-value products for animal and soil nutrition. Under the partnership, IHT will scale their waste processing capacity, adding MaxBSF as its primary Canadian supplier by 2026, scaling from initial trial volumes that began earlier this year.
Performance That Changes the Economics
MaxBSF is a novel, naturally bred strain developed by NRGene Canada through the selective crossbreeding of multiple BSF lines sourced globally. The strain was created by identifying and combining progenies with distinct performance advantages for industrial-scale production—a process accelerated by NRGene’s proprietary AI-driven genomics platform.
Extensive trials across multiple commercial environments have demonstrated:
- 50-150% faster growth compared to standard BSF lines
- 7-8 day production cycles versus the industry standard of 14 days
- Better adaptation to diverse feed mixes
- Improved feed conversion efficiency – producing more larval biomass per unit of feed
- 97% survival rate after two weeks in suspension – critical for logistics and scale
These results represent more than incremental improvement. By cutting production time in half, MaxBSF fundamentally alters the operational capacity and economics of BSF facilities without requiring additional infrastructure, transforming the entire BSF market.
From Genomics to Commercial Scale
The commercial launch follows the completion of NRGene Canada’s Saskatoon-based production facility in January 2025. The facility serves as both a commercial hub and a continued research and development facility for advancing BSF genetics.
To meet growing demand, NRGene Canada is building a second production facility in Alberta, with 20 times the production capacity of its current Saskatoon operation, positioning the company to serve large-scale commercial partnerships across North America. The facility is scheduled to begin operations in early 2026.
“Every farm animal has undergone natural genetic improvements to meet growing demand and improve farmer profitability. We’ve achieved exactly that for BSF,” said Gil Ronen, CEO of NRGene “MaxBSF enables every BSF farm to double its productivity without any infrastructure adjustments. Our partners can now process twice the volume in the same footprint, turning organic waste into high-value protein more efficiently than was possible before. That makes existing insect farms more profitable and makes insect farming more attractive to new players.”
“We’ve been working with MaxBSF larvae for several months, and the performance is exceptional,” said Luis Ortiz, CEO of Infinite Harvest Technologies Inc. “On-site AgriFood waste upcycling requires an affordable, efficient, and reliable solution – that’s what we provide. With MaxBSF and our partnership with NRGene Canada, we can process twice the waste and produce twice the protein, which directly reduces the required on-farm investment and footprint. The speed, survival rates, and consistency give us the confidence to scale, knowing we’re working with genetics that can support that growth.”
The agreement establishes MaxBSF as a proven commercial solution and positions NRGene Canada to support industry partners scaling BSF operations across North America.
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About NRGene Canada
NRGene Canada, a subsidiary of NRGene Ltd., develops and commercializes elite Black Soldier Fly (BSF) genetics through advanced AI-driven genomics to optimize the conversion of organic waste into high-value insect protein. Based in Saskatchewan, the company collaborates with industry partners to support the growth of sustainable protein production across North America. NRGene Canada’s MaxBSF strain sets a new performance benchmark for speed, resilience, and feed conversion efficiency in commercial BSF production.
About Infinite Harvest Technologies
Infinite Harvest Technologies is revolutionizing AgriFood waste with an innovative Bugs4RentTM technology. Located in Niagara Ontario, the company uses Black Soldier Fly Larvae to upcycle plant and animal byproducts into high-density feed and FrassilizerTM. The Bugs4Rent system shifts the paradigm from centralized waste disposal methods—like landfilling, composting, anaerobic digestion and land application – to a decentralized, modular, and data-driven approach that empowers on-site upcycling and closed-loop resource recovery making for happy pets, healthy soils and more profitable farms.
NRGene Contact
Daphna Tako
Marketing Director
[email protected]
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]]>Uzwil (Switzerland), Ness Ziona (Israel), September 6, 2023 – Bühler, the Swiss technology group, and NRGene Technologies Ltd. (TASE: NRGN), an Israeli genomics company, announced a strategic collaboration today in the field of black soldier fly (BSF) genetics and processing. The two companies are combining their expertise to provide solutions and services to this rapidly evolving industry.
The partnership between Bühler and NRGene offers BSF producers a comprehensive solution that incorporates Bühler’s high-end equipment and engineering capabilities and NRGene’s novel genetics and AI-based genomics tools. Production equipment and tailor made high-performance BSF strains are integrated into a customized solution that ensures cost-effective industrial scale production from the start.
“The insect industry is still optimizing its production costs. Advances in insect genetics are key for achieving this. The benefit of genetics is already demonstrated in traditional agriculture. Combining the tailored insect strains with our advanced industrial technology will bring a step change in the production of insects,” says Andreas Baumann, Head of Market Segment Insect Technology at Bühler. “The overall solution will result in a high yield of superior products while ensuring an efficient use of raw materials, land, water, and energy. This makes the investment in insect production more attractive as it gives owners a crucial competitive advantage in the marketplace.”
“There is a growing demand for meat to feed carnivorous pets and farm animals. It is our belief that to realize BSF’s huge potential as an alternative sustainable protein source used for feed, it is essential to integrate the expertise of various disciplines into this new industry, from genetics to engineering. We are excited to partner with Bühler as we move towards a cost-efficient industry scaleup,” says Dr. Gil Ronen, NRGene’s CEO and Founder.
Insects are a healthy and sustainable source of protein for animal feed. They can contribute to a circular economy model as insects can be fed on organic waste, such as food leftovers and waste from agriculture, to produce feed for pets, fish, and livestock. The residues from insect farming, or frass, can in turn be used as a fertilizer, contributing to the zero-waste approach.
Black soldier fly is considered one of the most sustainable meat alternatives for carnivorous pets and farm animals. Its protein and fat provide animals with a higher level of nutrition and health than other protein sources. The industrial use of BSF is rapidly gaining traction among businesses seeking alternative protein feed sources and more sustainable practices. The main challenge this industry faces right now is reducing production costs in order to make BSF meals more commercially viable for various applications.
Bühler is a world-leading company with more than 160 years of experience in providing solutions to the food, feed, and mobility industries. In the past 10 years, Bühler has been developing its capabilities in the insect protein industry and has already completed a number of relevant projects in the field.
NRGene is well known for its advanced AI genomics technology that has been successfully implemented in more than 300 projects for leading ag-tech and food-tech companies across the globe. Aware of the potential of the growing BSF industry and its need for advanced genomic solutions, NRGene decided to develop a novel BSF genetics, through its Canadian wholly owned subsidiary. NRGene’s key goal is to provide its customers with elite BSF varieties, tailored to their specific cultivation conditions and feed.
New Insect Center for North America
NRGene will establish a North American Insect Center at its Canadian subsidiary in Saskatchewan. Bühler will equip the Insect Center with insect growth chambers with controlled environments and sensors that can simulate industrial conditions and provide process insights. The Center will serve as a testing and demonstration facility for both companies’ customers, enabling them to evaluate the performance of chosen BSF variety, operational parameters, and practices, in order to ensure efficient industrial scale insect production.
Media contacts:
Burkhard Böndel, Head of Corporate Communications
Bühler AG, 9240 Uzwil, Switzerland
Phone: +41 71 955 33 99
Mobile: +41 79 515 91 57
E-mail: [email protected]
Dalen Jacomino Panto, Media Relations Manager
Bühler AG, 9240 Uzwil, Switzerland
Phone: +41 71 955 37 57
Mobile: +41 79 900 53 88
E-mail: [email protected]
Katja Hartmann, Media Relations Manager
Bühler AG, 9240 Uzwil, Schweiz
Mobile: +41 79 483 68 07
E-mail: [email protected]
NRGene’s contact
Yoav Ahouvi, Business Development & Sales Manager
NRGene, 2 Ilan Ramon St., Ness Ziona, Israel
Phone: +972-72-2203560
Email: [email protected]
About Bühler
Bühler is driven by its purpose of creating innovations for a better world, balancing the needs of economy, humanity, and nature. As a relevant solution partner for the food and mobility industries, Bühler has developed a pathway to achieve a 60% reduction of greenhouse gas emissions in its operations by 2030, meaning Greenhouse Gas Protocol Scopes 1 & 2, against a 2019 baseline. It has committed to having solutions ready to multiply by 2025 that reduce energy, waste, and water by 50% in the value chains of its customers. Billions of people come into contact with Bühler technologies as they cover their basic needs for food and mobility every day. Two billion people each day enjoy foods produced on Bühler equipment; and one billion people travel in vehicles manufactured using parts produced with Bühler technology. Countless people wear eyeglasses, use smart phones, and read newspapers and magazines – all of which depend on Bühler process technologies and solutions. Having this global relevance, Bühler is in a unique position to turn today’s global challenges into sustainable business. Bühler contributes to safely feeding the world and is doing its part to protect the climate, producing solutions that make cars, buildings, and machinery more energy efficient.
Bühler spends up to 5% of turnover on research and development annually. In 2022, some 12,700 employees generated a turnover of CHF 3.0 billion. As a Swiss family-owned company, Bühler is active in 140 countries around the world and operates a global network of 105 service stations, 30 manufacturing sites, and Application & Training Centers in 23 countries.
About NRGene
NRGene is an AgTech company engaged in research and development of IP intensive technological products. The company uses AI and Big-Data solutions to analyze genetic information to accelerate and improve the natural development of key crops and animals in the global agriculture and food industries. NRGene’s technology has been successfully implemented in over 300 projects for leading ag-tech and food-tech companies across the globe.
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]]>The post NRGene Canada and Bühler Launch North American Insect Center for Sustainable Protein Production appeared first on NRGene - Growing A Sustainable Future.
]]>Saskatoon (Canada), June 18, 2024 – NRGene Canada, NRGene’s Canadian subsidiary, proudly announces the opening of the North American Insect Center (NAIC). This research center for collaborative innovation was established together with the Swiss technology group Bühler marking a significant milestone in the advancement of insect protein production in North America.
The North American Insect Center (NAIC) is located at NRGene Canada’s facility in Saskatchewan. This cutting-edge center will serve as a testing and demonstration facility for both companies’ customers, offering them the opportunity to evaluate the performance of chosen Black Soldier Fly (BSF) varieties on the by-product streams available to the customers.
The NAIC will allow customers to assess BSF varieties, operational parameters, and practices for efficient industrial-scale production. This collaborative approach enables informed decisions and maximizes BSF’s potential as a sustainable protein source. The center will serve as a hub for innovation, supporting the growth of the insect protein industry in North America. Additionally, the center will offer workshops, training sessions, and seminars to educate the industry stakeholders on the benefits and best practices of insect protein production.
NRGene’s extensive BSF variety collection, combined with advanced genomics and phenotyping capabilities, enables the development of tailored BSF strains with improved functionalities such as better feed conversion rate or higher protein content while considering customers’ specific by-product-based feed. This tailored approach ensures that the selected variety is of the highest quality and efficiency, meeting the diverse needs of the industry. To test the industrial performance of the new strains, Bühler has installed its advanced Trial Rearing Unit (TRU), a climate-controlled larvae growth chamber capable of simulating industrial conditions. The TRU is used for optimizing the growth and development of BSF larvae to obtain a validated mass balance for industrial performance. This validation is a crucial step in assessing the profitability of an insect protein production facility.
Preliminary trials conducted at the NAIC with the TRU have yielded promising results, demonstrating the potential NRGene’s BSF larvae paired with Bühler’s advanced rearing technology.
“The performance of NRGene’s BSF larvae in these trials highlights the potential of the collaboration between NRGene and Bühler. This demonstrates the potential of combining advanced technology with genetic innovation, paving the way for impactful advancements in the insect industry,” said Dr. Gil Ronen, CEO and Co-Founder of NRGene.
Andreas Baumann, Head of Market Segment Insect Technology at Bühler, adds: “The center will serve as a meeting place for our clients, particularly those from North America, to collaboratively optimize insect plant operation. Together, we can fine-tune both biological and technological aspects, to maximize the value of our clients’ projects.”
The Center is located in Saskatoon at the Innovation Center of the Saskatchewan University. This region is notable as Saskatchewan produces tens of millions of tons of byproducts from grain processing plants each year. NRGene Canada is in advanced talks with local food producers to evaluate the suitability of their waste for growing BSF. This initiative not only provides a sustainable solution for waste management but also establishes a new value chain in the local circular economy.
Dr. Masood Rizvi, General Manager of NRGene Canada, emphasized the significance of the NAIC, stating, “The establishment of the NAIC in Saskatchewan is a testament to our commitment to driving innovation in the insect protein industry. This facility will position Saskatchewan as a global center for insect protein production. By leveraging our advanced research capabilities, we aim to support local and regional economies while setting a new standard for sustainable protein production.”
As the demand for sustainable protein grows, BSF stands out as an alternative to animal feed. By utilizing organic waste and supporting a circular economy, while meeting nutritional needs. The NAIC highlights our commitment to advancing sustainable practices and promotes BSF as a key player in the protein industry.
The official opening of the NAIC is scheduled for July 30th, 2024 at our Canadian subsidiary in Saskatoon, Saskatchewan. Attendees will have the opportunity to tour the facility, see a live demonstration, and engage with experts from both Bühler and NRGene Canada.
About NRGene Canada
NRGene Canada is a wholly owned subsidiary of NRGene Technologies Ltd., an AgTech company that uses AI and Big Data solutions to analyze genetic information to accelerate and improve the natural development of key crops and animals in the global agriculture and food industries.
NRGene Canada runs several IP development projects on top Canadian crops and the Black Soldier Fly, using its technology to develop new BSF varieties with enhanced characteristics tailored to industry needs.
Contact
NRGene
Daphna Tako
Marketing Director
[email protected]
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]]>The post Bühler and NRGene Canada open North American Insect Center appeared first on NRGene - Growing A Sustainable Future.
]]>Paving the way for a more sustainable protein market in North America
Saskatoon (Canada), July 31, 2024 – Bühler, the Swiss technology group, and NRGene Canada, a subsidiary of NRGene Technologies Ltd. (TASE: NRGN), an Israeli genomics company, celebrated the successful launch of the North American Insect Center (NAIC) yesterday. The inauguration event, held at NRGene Canada’s facility in Saskatoon, marks a significant leap forward in the production and optimization of insect protein in North America.
The NAIC is designed as a research and demonstration center, where customers can evaluate the performance of Black Soldier Fly (BSF) varieties tailored to their specific by-product streams. This innovative approach empowers businesses to make informed decisions, ensuring optimal efficiency and sustainability in protein production.
The launch event featured a tour of the cutting-edge lab, showcasing the advanced capabilities of the NAIC. Attendees, included Dr. Gil Ronen, CEO and Co-Founder of NRGene, Andreas Baumann, Head of Market Segment Insect Technology at Bühler, and Jeremy Harrison, Minister of Trade and Export Development. “Saskatchewan is continuing to attract innovative companies who are choosing to invest and grow their business in our province,” Harrison noted. “Our reputation as global leaders in agricultural and biotechnology is attracting record capital investment into the province. We’re very proud to see the North American Insect Center join a growing list of cutting-edge institutions here in the province. This facility will create new skilled jobs and further position Saskatchewan as a center for alternative protein production research and a leader in global food security.”
Equipped with Bühler’s advanced Trial Rearing Unit (TRU), the NAIC simulates industrial conditions to optimize the growth of BSF larvae. NRGene’s expertise in genomics and phenotyping enables the development of high-performing BSF strains, driving significant advancements in the field. Initial trials have already shown remarkable results, highlighting the synergy between cutting-edge technology and genetic innovation. The center can also customize solutions for different kinds of waste, further enhancing its versatility and sustainability impact.
The NAIC is set to become a hub for industry players, offering customer trials, workshops, training sessions, and seminars to disseminate best practices in insect protein production. This initiative not only addresses the urgent need for sustainable protein sources but also fosters a circular economy by utilizing organic waste effectively. “The NAIC is a testament to the power of combining genetic innovation with technological advancement,” said Dr. Gil Ronen, CEO and Co-Founder of NRGene. “The promising results from our trials are just the beginning. This center allows our customers to explore and optimize every aspect of insect protein production, promoting a more efficient and sustainable industry.”
Andreas Baumann, Head of Market Segment Insect Technology at Bühler, emphasized the collaborative spirit of the NAIC, stating, “Combining NRGene’s genomic data tools and our advanced technologies will allow companies to leverage the deep industry and process knowledge of both companies to produce BSF larvae more efficiently and at lower costs. This will enable insect producers to bring bigger product volumes at consistent quality to the market fostering a broader adoption of this sustainable protein source in the animal feed sector.”
“The development of insect proteins as a sustainable protein source presents significant business opportunities,” states Johannes Wick, CEO of Bühler’s Grains & Food business. “This new facility will open the market up for startups and established businesses alike, bringing together the science, tools, technologies, and knowledge needed to further optimize the process to produce protein-rich insect larvae.”
“To develop the sustainable protein sources that will meet the needs of the nearly 10 billion people comprising the world’s population in 2050, we need solutions that will gain market acceptance and make business sense today. Our collaboration with NRGene and their leadership in genetics and AI-based genomic tools, allows us to tick both those boxes,” added Ian Roberts, CTO of Bühler. “Having a platform like this in North America, a hub for innovation, will really help drive the development of solutions that will make a real difference.”
Toward a sustainable future
The establishment of the NAIC signifies a commitment to sustainable practices and innovation in the protein industry. By maximizing the potential of BSF and promoting a circular economy, this center is poised to make a significant impact on global food systems. NRGene Canada and Bühler are committed to enhancing food security and sustainability through innovative genetic solutions, ensuring that every aspect of insect protein production is optimized for efficiency and environmental responsibility.
Located in Saskatoon, a region renowned for its agricultural by-products, the NAIC is ideally positioned to lead the way in transforming waste into protein. This unique combination of technologies promises to set new standards in the industry.
Media contacts:
Nick Manley, Chief Storyteller
Bühler, Inc. Plymouth, MN USA
Phone: +1 919 278 2864
Mobile: +1 727 458 5871
E-mail: [email protected]
Daphna Tako, Marketing Director
NRGene
E-mail: [email protected]
Dalen Jacomino Panto, Media Relations Manager
Bühler AG, 9240 Uzwil, Switzerland
Phone: +41 71 955 37 57
Mobile: +41 79 900 53 88
E-mail: [email protected]
Katja Hartmann, Media Relations Manager
Bühler AG, 9240 Uzwil, Schweiz
Mobile: +41 79 483 68 07
E-mail: [email protected]
About Bühler
Bühler is driven by its purpose of creating innovations for a better world, balancing the needs of economy, humanity, and nature in all its decision-making processes. Billions of people come into contact with Bühler technologies as they cover their basic needs for food and mobility every day. Two billion people each day enjoy foods produced on Bühler equipment; and one billion people travel in vehicles manufactured using parts produced with Bühler solutions. Countless people wear eyeglasses, use smart phones, and read newspapers and magazines – all of which depend on Bühler process technologies and solutions. Having this global relevance, Bühler is in a unique position to turn today’s global challenges into sustainable business.
As a technology partner for the food, feed, and mobility industries, Bühler has committed to having solutions ready to multiply by 2025 that reduce energy, waste, and water by 50% in the value chains of its customers. It also proactively collaborates with suppliers to reduce climate impacts throughout the value chain. In its own operations, Bühler has developed a pathway to achieve a 60% reduction of greenhouse gas emissions by 2030 (Greenhouse Gas Protocol Scopes 1 & 2, against a 2019 baseline).
Bühler spends up to 5% of turnover on research and development annually to improve both the commercial and sustainability performance of its solutions, products, and services. In 2023, some 12,500 employees generated a turnover of CHF 3.0 billion. As a Swiss family-owned company with a history spanning 164 years, Bühler is active in 140 countries around the world and operates a global network of 105 service stations, 30 manufacturing sites, and Application & Training Centers in 25 locations.
www.buhlergroup.com
About NRGene Canada
NRGene Canada is a wholly owned subsidiary of NRGene Technologies Ltd., an AgTech company that uses AI and Big Data solutions to analyze genetic information to accelerate and improve the natural development of key crops and animals in the global agriculture and food industries.
NRGene Canada runs several IP development projects on top Canadian crops and the Black Soldier Fly, using its technology to develop new BSF varieties with enhanced characteristics tailored to industry needs. https://www.nrgenecanada.com/
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]]>Transforming Fish Waste into Sustainable Protein and Fertilizers with Cutting-Edge Black Soldier Fly Technology in Saskatchewan
SASKATOON, SK, Jan. 16, 2025 /PRNewswire/ — NRGene Canada Inc., a leading AI-driven genomics company in the agricultural industry, announces its partnership with Ile-a-la-Crosse Fish Company Inc. Together, the two companies will utilize fish waste to develop sustainable protein solutions. This collaboration marks a major step forward in promoting circular economy practices and fostering a more resilient future.
The project will apply BSF larvae growth technology to convert fish processing waste into valuable resources, including high-quality protein for the pet food and aquaculture industries, and nutrient-rich organic fertilizers
NRGene Canada uses Black Soldier Fly (BSF) technology to address diverse waste streams by developing customized, elite BSF varieties tailored to specific by-products. BSF larvae are highly efficient in converting organic waste into valuable resources, including high-quality protein and nutrient-rich fertilizers. In this project, NRGene will optimize BSF strains for fish processing waste, maximizing resource efficiency while creating high-value products
NRGene Canada will provide unique science and technology to develop a tailored and optimized feed protocol for fish waste from Ile-a-la-Crosse. The calibration of this protocol will take place at the recently opened North American Insect Center (NAIC) in Saskatoon, a collaborative effort between NRGene Canada and Bühler
“Using our unique Ag-Tech and feed calibration expertise we can optimize the use of any waste,” said Dr. Gil Ronen, CEO of NRGene Canada. “By converting fish waste into high-value products, we’re not just addressing environmental challenges—we’re creating new economic opportunities.”
Commercial-Scale Facility
Following the calibration of the feeding protocol, both companies will establish a state-of-the-art commercial facility on-site at Ile-a-la-Crosse. The facility will process large volumes of fish waste annually, supporting a more sustainable and diversified economy in northern Saskatchewan.
“Our community is thrilled to be at the forefront of this innovative project,” said Tyler Morin CEO of Ile-a-la-Crosse Fish Company. “This partnership aligns with our business and cultural values of sustainability and resourcefulness while opening doors to new jobs and economic growth.”
Driving Circular Economy in Saskatchewan
This partnership strengthens Saskatchewan’s commitment to circular economy principles by improving resource efficiency, reducing waste, and promoting responsible environmental practices. By processing fish industry by-products with Black Soldier Fly larvae, the project contributes to the province’s innovation goals, reduces greenhouse gas emissions, and creates new economic opportunities through job creation and revenue growth. Moreover, it supports eco-friendly protein production, positioning Saskatchewan as a leader in sustainable protein alternatives while attracting new industries to the region. “Our collaboration with Ile-a-la-Crosse Fish Company highlights the transformative potential of AgTech and community partnerships,” said Masood Rizvi, General Manager of NRGene Canada. “Together, we’re driving a new model for waste management and resource efficiency in Saskatchewan.”
About NRGene CanadaNRGene Canada is a wholly owned subsidiary of NRGene Technologies Ltd. (TASE: NRGN), an AgTech company that uses AI and Big Data solutions to analyze genetic information to accelerate and improve the natural development of key crops and animals in the global agriculture and food industries.
NRGene Canada runs several IP development projects on top Canadian crops and the Black Soldier Fly, using its technology to develop new BSF varieties with enhanced characteristics tailored to industry needs.
https://www.nrgenecanada.com/
About Ile-a-la-Crosse Fish Company Inc.
Ile-a-la-Crosse Fish Company is a leading community-based organization dedicated to sustainable fishing practices and economic development in northern Saskatchewan. The company plays a pivotal role in the regional fishing industry, supporting local livelihoods and environmental conservation.
Media Enquiries:
Daphna Tako
Marketing Director
NRGene
[email protected]
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]]>The post NRGene Canada Launches MaxBites™ Premium Pet Treat, Entering the Fast-Growing North American Pet Nutrition Market appeared first on NRGene - Growing A Sustainable Future.
]]>Company Leverages Proprietary High-Nutrition BSF Production to Launch All-Natural Pet Treat
SASKATOON, SK, March 31, 2026 –
NRGene Canada announced today the commercial launch of MaxBites, an all-natural, premium pet treat derived from 100% dried Black Soldier Fly (BSF) larvae. After identifying that its proprietary BSF production yields an exceptional nutritional profile, the Company made the strategic decision to bring the product directly to market as a finished, branded pet treat. Black Soldier Fly ingredients are regulated for use in animal feed in Canada and are widely recognized for their comprehensive health benefits, especially for promoting gut health and supporting the immune system. Following extensive market validation, MaxBites is now available through selected retail channels across Canada and online, with a phased U.S. expansion planned throughout 2026.
Capitalizing on a Market in Motion
The global pet food and treats market is projected to reach USD 247.7 billion by 2035, with North America as the largest and fastest-growing region. In parallel, the Black Soldier Fly sector is projected to reach USD 5.6 billion by 2035, expanding at a CAGR of 29% over the 2025–2035 period, across feed and nutrition applications, with the pet food segment identified as the fastest-growing.
Consumer behavior is driving this shift. Pet owners today are increasingly attentive to the nutritional quality and transparency of what they feed their pets. The “humanization of pets,” a well-documented trend reshaping the industry, has elevated awareness around clean-label, functional ingredients, creating a significant opportunity for a company with NRGene Canada’s proprietary production capabilities. MaxBites represents the first in a planned pipeline of functional pet nutrition products as the Company moves to establish a comprehensive brand presence in the specialty pet sector.
Superior Nutrition, Validated by the Market
MaxBites is a single-ingredient treat (Hermetia illucens) that is all-natural, non-GMO, and contains zero additives or artificial fillers. Its key nutritional attributes include:
- Elite Protein & Fat Profile: 41% protein and 38% fat, delivering essential amino acids for sustained energy and vitality.
- Natural Immune & Skeletal Support: Rich in Calcium for bone and skeletal strength, and Lauric Acid to support immune resilience.
- Clean-Label Integrity: A single-ingredient product with no GMOs, no artificial additives, and no fillers, aligned with the transparency modern pet owners demand.
In addition, MaxBites is produced from upcycled agricultural byproducts, requiring less land and water compared to traditional proteins such as soy or livestock, making it a high-performance choice that aligns with pet owners’ environmental values.
Proven in the Field & Available Now
A comprehensive pilot program with pet owners at farms across Canada demonstrated strong uptake across multiple species, including avian and specialty pets. Feedback from the program was overwhelmingly positive, with participants noting that MaxBites offers an incredibly easy way to boost protein and nutrients without changing the pet’s entire diet. Owners specifically observed near-instant acceptance and measurably higher engagement during feeding sessions.MaxBites is available now in 0.25kg to 2kg formats at select pet and feed retailers across Canada and at www.maxbsf.com. Expansion into the United States is planned for the second half of 2026.
“MaxBites marks our entry into a high-value, fast-growing category where no clear leader has yet emerged. This launch is a direct extension of our core production capabilities, and we believe the market opportunity ahead of us is substantial,” said Yossi Levi, NRGene Canada CBO.
Sources
- Future Market Insights, Global Pet Food Market Report, February 2026.
- Meticulous Research, Black Soldier Fly Market – Global Forecast to 2035, June 2025.
About NRGene Canada
NRGene Canada develops and commercializes elite Black Soldier Fly (BSF) genetics through advanced AI-driven genomics to optimize the conversion of organic waste into high-value insect protein. As a subsidiary of NRGene Technologies Ltd. (TASE: NRGN), the company is based in Saskatchewan and leverages world-class genomic science to drive a fundamental shift in the insect protein industry. At the core of its innovation is the MaxBSF genetic platform. a portfolio of elite industrial strains that set a new performance benchmark for speed, resilience, and feed conversion efficiency. MaxBites represents the first commercial application of this platform, successfully translating high-performance genetics into a premium retail product for the North American pet market. By integrating genomic science with circular economy principles, NRGene Canada delivers products that maximize both animal health and resource efficiency – all achieved exclusively through natural genetics, without the use of GMO, gene editing, CRISPR, or any other artificial technologies.
For Media Inquiries, contact:
Daphna Tako
NRGene
Marketing Director
[email protected]
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